Mythos (2026)

Case Study

Adobe Illustrator
Adobe Photoshop

Introduction

Build a cohesive visual identity and wrap-around packaging system for a craft brewery inspired by storytelling and mythology.

The design needed to feel deeply historical yet cleanly modern to stand out on crowded retail shelves.

Project Overview

What

Brand Identity, Packaging, Label Layout template

Goals

Establish a distinct visual narrative

Execute production-ready packaging

Research

Flavor Architecture

Characterized by highly complex, tart and tangy flavor notes.

Key Ingredients

Real-fruit additions with blood orange, cherry, and raspberry represent the most common industry profiles. I am tasked with designing the raspberry pale ale.

Production Process

known for its highly unpredictable, volatile nature through its use of wild yeasts and bacteria.

Production Scale:
Kept strictly to micro-scale or small-batch production to enable granular oversight and experimentation.

Maturation Method:
Extensively aged inside oak barrels to develop a deep and complex flavor.

Market Perception:
Because of the high time investment, limited volume, and unique recipes, small-batch sours occupy a premium, highly collectible tier in the craft beverage market.

Visual Research

12 oz Standard Can Label Wrap Flat
Size: 8 in x 3.5 in
8.125 in x 3.675 in with bleed